Know what’s contagious? Kindness
If you thought one random act of kindness can’t make much difference in the world, science has proven you wrong. Scientific research says that kindness is contagious. That means anytime one sees or hears about a good deed done, they are more likely to do something good themselves.
Researchers at University of California, Los Angeles, and University of Cambridge and University of Plymouth in the United Kingdom had conducted the study on the subject in 2010, as per this report. The experiment involved showing the participants one of two video clips – a funny one and the other an uplifting one. They were then presented with an opportunity to do something good. They found that the ones watching the latter clip were more likely to volunteer their help.
The tendency to do good after feeling good as a result of being witness to a kind act is called ‘elevation’. The lead researcher of the study Simone Schnall of Cambridge explained the results. “When you feel this sense of moral ‘elevation’ not only do you say you want to be a better person and help others, you actually do it when the next opportunity presents itself,” she said. She added that ‘elevation’ differs from happiness. It refers specifically to the feeling one gets on seeing someone else being kind, as coined by Thomas Jefferson.
There have been studies in the past to prove that people feel happy or elevated by observing a good deed. However, this was the first study that aimed to find out whether a person would actually do something good after having this feeling. Speaking about the conclusions, Schnall said, “Human nature is essentially good. And this study proves that seeing good things actually makes us better.”
The researchers also believe that reading about random acts of kindness can propel people to do good deeds. Do you wish to test their theory? Just hop over to Crowdera where you will find a lot of people in need of your help. And don’t forget to inform us of the results of this little experiment of ours.