Reaching out to donors for Giving Tuesday
All nonprofits are charged up as the season of giving approaches. If you are a fundraiser, your head would be deep into Giving Tuesday plans by now. After all it’s exactly a week away. But then, so is every other nonprofit and fundraiser.
Every charity and nonprofit is trying to grab its piece of the donorship pie. Even as the projections of probable donations are very high, so is the competition. We have compiled a list of hacks for you to make the most of the day despite all the noise and chaos. You can use them to run a free campaign on Crowdera which will be ready in a few simple steps.
GIVING TUESDAY HACKS
A PERFECT LAUNCHPAD
It has been called the ‘opening day of the giving season’ for a reason. Giving Tuesday is the perfect day to launch a crowdfunding campaign. A substantial part of the goal amount can be collected during this one day if you make the right use.
THE GIVING TUESDAY ASK
The ask usually is simple – Give Today. However, the new donors that come by you on the day could be retained with the right appeal going their way. It should be clear to the donors that while the campaign is temporary, its impact on the lives it touches will be lasting.
BE ACTIVE ALL DAY
Even as you are busy doing all the tasks that need to be done today, it is also important for someone to give realtime updates of social media continuously. These updates can be in intervals of an hour or every time a significant amount is donated to the campaign. Continuous engagement with the followers in a gamified way often prompts them to participate and play along, and contribute!
INVOLVE THE ENTIRE TEAM
All your volunteers will be needed for this exercise. In fact, you can make very good use of Crowdera’s team feature on the day by assigning small individual fundraisers to multiple volunteers.
There’s some other resources you would need after your team is in place The biggest repository of most things will need for the day is GivingTuesday.org. Make sure you have reached out to your current donors and supporters beforehand and requested their involvement, even if it is by means of social media shares.
TAKE IT OFFLINE
You can have a parallel offline fundraising activity going on Giving Tuesday. Make sure to post updates about this offline drive on social media through the day. You can even include the pictures of some of the more generous donors in these updates. This will inspire more people to do the same.
SAY THANK YOU
When the day is done, don’t forget to acknowledge the contributions that came your way. If possible, make a personalized communication in whichever form you choose (e-mail, handwritten note, SMS, phone call) to express the gratitude from your organization’s side. In fact, you can take an entire day doing social media acknowledgements on #ThankYouThursday.