Millennials are often labeled as selfish and self centered. With such negative perspectives prevalent about the young generation, should nonprofits include them in their fundraising strategies?
If you look at the sheer number of millennials, it seems like a wise thing to include them. In USA, people between the ages of 18 and 34 are the largest part of the population. In fact, they will make up 75% of the country’s workforce by 2025. The demographics in several countries look the same.
But there are other reasons, too. Apparently, millennials are much more generous than they get credit for. According to the 2015 Millennial Impact Report, 70% of millennials spent at least an hour of their time last year volunteering for a cause they believe in. More than half of them expressed interest in donating to a charity they trust on a regular basis. This makes them just the ideal donors for any nonprofit worth its salt.
And, there are really cool advantages of using the methods that millennials use to donate. These are some of the characteristics of millennial donations:
- Its cashless. This can reduce a lot of your bookkeeping worries. Additionally, you can track all your donations digitally instead of through a paper trail.
- No phone calls, texts are enough. Even when it comes to communication in general, millennials prefer texting or interacting through social media to direct calls. This is much less time consuming than making a hundred phone calls a day.
- Social media messages are influential. This one has tonnes of benefits. First of all, you can have a limited number of labor intensive and tiring methods of fundraising. And, those few can be really quality events. On social media, you need to spend more time and effort to reach out to the ‘influential’ set and the other follow. Also, you can focus more on the creative side of fundraising. You could spend more time on formulating e-mails, making videos and other things that can go on social media.
So, you see why millennials need to be a more prominent focus group in your fundraising strategies. You should also know that this new generation is hooked to their gadgets all day. This makes crowdfunding the ideal way to reach them. Crowdera can help your nonprofit do this in the most effective manner possible.