Healthcare is becoming increasingly more expensive each year. This poses a real big problem in cases of emergencies and chronic diseases. Paying your medical bills, and taking care of other expenses can become a tough balancing act in such situations.
Crowdfunding has emerged as a savior for many a people in sticky situations. You can use online fundraising to fulfill personal needs in happy times as well in sad. Today’s edition of #TuesdayTips gives you a few tips to follow when running a crowdfunding campaign for your medical needs.
START WITH THOSE YOU KNOW
While you are dealing with a difficult situation, those close to you are the most obvious ones to seek help from. Of course, they can be your contributors. But more importantly, they will be the ones who you can depend on to make social media updates, and deal with the nitty gritties. They can be your outreach army.
TELL AN HONEST STORY
Most people will ask you to tell a compelling story. However, it is more important to put up an honest story. Tell it like it is, and people may actually understand and even identify with your situation. Back it up with the right pictures. Make a video where you (or your family/friends or the doctors) do the talking.
This is a very important factor. People are increasingly becoming wary of donating to online campaigns, especially if they don’t know the people involved. This is because of the high number of frauds that have been floated as personal needs fundraisers.
Put up official hospital records or doctor’s certificate on your fundraising page. Link it with your Facebook account or provide your email. This way a donor who wants to get in touch to ask you questions can do so. It will also be like making the donors a part of your real life. They can also provide suggestions, establish connections and help in any other way on social networking sites.
KEEP THE UPDATES COMING
Another very important factor is being prudent and regular with the updates on the patient’s condition. You could pick up one day in the week to write updates on your fundraising page. On social media, you can even put up daily updates at a particular time. You can also create your very own hashtag for the campaign. This will help you keep a check on whether people are talking about or sharing your campaign.
SELECT THE RIGHT PLATFORM
The platform you choose should have a decent following of its own. There must an ease of use for you as well as the donors. Be very careful about the method of fundraising (all-or-nothing or keep-it-all). Also take into account the platform fee. Some platforms charge between 5 to 10% of the funds collected. Others don’t take any charges at all.
DON’T FORGET TO THANK
When the campaign ends, or you reach your target, don’t forget to thank all the donors. You can choose to do this on social media, or send them all personalized emails. In either way, remember that these were the people who helped you through a very difficult time. Show them the due respect and gratitude.
In case you are undergoing a tragedy similar to what is described above, you can create your free fundraiser right now at Crowdera.