The world lives online today. To the extent that no marketing strategy is complete without the words ‘digital marketing’. Since most donors frequent social media routinely, it makes sense for the nonprofits to have a digital presence, too. However, many a times nonprofits don’t give this presence a lot of thought or a personality.
Research shows that donors are more likely to involve with a nonprofit that has an engaging web presence. So in today’s edition of #TuesdayTips, lets talk about a few things that you can do to up the style quotient of your organization on the internet.
A website is often the introduction of an organization to new and potential donors. This not only needs to be eye-catching but also simple to navigate. It is also important that the website has different versions (desktop and mobile) for ease of access. In case there are any forms that you need the users to submit, ensure that the process is hassle free and easy. Also, display links to your social media pages, blog, donate buttons, etc prominently to the website.
SOCIAL MEDIA PAGES
Social media is a huge driver of traffic towards your website. Make sure to have a presence on at least two major channels – Facebook and Twitter. LinkedIn, Instagram, Pinterest, Medium and Snapchat (surprise, surprise) are also emerging as great platforms for nonprofits. Your posts must be engaging and reflect the branding and personality of your organization. Don’t forget to share updates from your blogs here.
PS: Here’s a list of some cool (and free) tools that you can make good use of on social media
Social media gives you a limited chance of expressing and updating everything that goes on within your organization. Therefore it is advisable to maintain a separate blog to do this. Keep updating this on a regular basis. You can even divide it into different section based on the type of content like we have.
If you feel all these resources are in place in your organization, you are ready to delve into a special type of fundraising – crowdfunding. Whether you have done it before or would like to try it out, come over to Crowdera where you can float a free fundraiser from anywhere in the world.