At Crowdera, we often get campaigns run by first-time fundraisers. Often, these are people who are crowdfunding for a personal need or emergency. With no prior experience, they end up making some mistakes despite their best intentions.
Some of the common mistakes first-time fundraisers commit are easy to avoid (or even covered up later), though. So, in today’s edition of the #FundraisingFriday series, let’s talk about these mistakes and ways of overcoming them.
THE COMMON MISTAKES
- Lack of research/prep: Sometimes, it may not be feasible to research when an emergency befalls. However, spending even half a day reading some blogs and articles can help you make an informed choice. This will also ensure that you don’t go into it unprepared.
- No social media presence: Crowdfunding can not succeed without a good social media presence. This is an important aspect of the preparation phase. If you don’t have a profile, make use of a friend’s profile.
- Lack of storytelling skills: One important aspect that is common to all successful fundraising efforts is eloquent story telling. Creating an emotional connect with anybody who reads the story is important.
- Not cultivating the right donors: Fundraising primarily depends on how people can
- Random “asks” on social media: Directly asking people for donations on social networking sites is bad form. It is especially bad if this is your first communication with them. Instead, put out interesting posts that attract people towards your campaign.
- Not keeping followers/donors updated: A very good way to motivate more of your followers to contribute to your campaign, keep updating the various milestones of your campaign.
- No “Thank You”: Multiple shows of gratitude to your donors is a great way to keep connected to them. Do this during as well as after the campaign. In case of some of the more genuine donors, you can also give them shout out on social media or in some other way acknowledge their contribution.
- Failure to spell out the urgency: Often, people are more prone to donate when the campaign says exactly when the money is needed. Make sure to mention if their is such a constraint.
- Being too shy to ask again: Crowdfunding, or any other fundraising effort, can’t succeed without multiple “asks”. This often leads to requests that are not very clear. Such requests don’t convince too many people to contribute, affecting the success of your campaign.