When it comes to fundraising etiquette, thanking donors at the right time and in the right manner is very important. As you raise funds for free on Crowdera, there are ways to thank donors without breaking the bank.
However, many fundraisers unwittingly commit some mistakes while doing this all-important task. Therefore in today’s #FundraisingFriday post, we tell you some of these common mistakes. Go through the list and you can avoid them when you run a crowdfunding campaign of yourself.
DELAY IN THANKING
Usually, the convention is to send an appreciation letter by snail mail within a week of receiving the donation. However, things can speed up in the digital age by means of social media or emails. And since we are talking about crowdfunding, the first acknowledgement of a donation can be made online as well. You could also send a letter in the mail after the campaign gets over.
NOT PERSONALIZING THE NOTE
If you are taking the time to send a letter, it may help to make it special. You never give a special person a gift without research, do you? Then why send a donor a letter to thank them (which is no less than a gift), that doesn’t hold a special appeal to them.
NOT MENTIONING “THEIR” IMPACT
You could write an entire pageful about what your organization plans to do with the donations without making a big impression on an individual donor. However, a small line about how their contribution will be able to impact the live/lives of the beneficiaries touches a chord.
GENERIC/BORING “THANK YOU”s
There are some lines that every appreciation letter sent by nonprofits have. It will be great to avoid using them. You can find some pointers on making your Thank You letter interesting here.
MAKING IT READ LIKE ANOTHER DONATION APPEAL
The most important thing is to keep the “Thank You”s and appeals separate. Don’t make your appreciation letter sound like you are looking for another donation from the donor soon. However, you can mention that they are always welcome to interact and know more about the beneficiary or the cause they have supported.