We stress the importance talk to donors in terms of providing updates and thanking them. However, we also do ask not to make it sound like asking for more donations.
But sometimes, it is important and expected to reach out to previous donors with such a request. It could be from the same or the subsequent project. In today’s #TuesdayTips post, we tell you a few ways to cultivate a relationship with your donors that will make it easier to the ask.
RECOUNT THE STORY OF THE LAST DONATION CYCLE:
Remind them of the important part they played in bringing your last project to fruition. Or better still, in the life on the beneficiary. Tell them of how you are attempting to repeat the feat and ask for support. DO NOT ask for money or contribution, just support. Suggest the other ways to support like promoting on social media.
LET THEM BECOME HEROES
In press coverage, social media, newsletters or on your website, include the stories of some donors. Ask them their version of what inspired them to support your cause or organization.
INCLUDE THEM IN DECISION MAKING BEYOND DONATIONS
Once in a while, it is a good idea to include the donors in the important decisions of your organizations. Ask them their opinion on name for a new project, slogans for the organization or a project or any such thing.
MAKE THEM A PART OF YOUR CELEBRATIONS
One way to make donors feel like a part of your organization is to share all the news, specially the good ones. Not just tell them about it, also give them an avenue to be a part of your celebration. Perhaps, by means of a chance to interact with the beneficiaries of the project they have supported.
Fundraisers, you can now test these theories for free. Come over to Crowdera and set up a campaign. Bring in new donors, and call back the old ones as well.